With over a decade of design experience, I specialize in crafting intuitive user experiences for B2B and B2B2C SaaS products. As a systems thinker, my expertise in information architecture, research, and strategy helps uncover valuable insights and patterns that drive focused solutions and align with user and business objectives.
I'm a NJ native but a fully adopted Atlantan, so I tell it like it is with a smile, which allows me to partner with product and delivery teams for meaningful collaboration leveraging proven frameworks like OOUX and Jobs to be Done and more to drive impactful outcomes.
Explore the fundamental principles of Information Architecture (IA) in this concise overview. Learn how thoughtful information organization shapes intuitive digital experiences and creates meaningful user journeys. Originally developed as a workshop primer, this video offers essential insights into IA's role in modern design strategy.
Discover Object-Oriented User Experience (OOUX), a revolutionary approach to digital design thinking. This engaging overview illuminates how OOUX methodologies create more natural, user-centered digital experiences by modeling the digital world after real-world objects and relationships. Created as a workshop foundation piece, this video demonstrates why OOUX has become an essential framework in contemporary UX design.
“Lauren is a fantastic product designer and a true systems thinker, with a unique talent for spotting patterns and consolidating insights to create cohesive, user-centered design experiences. Her expertise in OOUX and Jobs-to-be-Done (JTBD) frameworks allows her to break down complex problems and craft intuitive solutions that resonate with users. Lauren is also a great collaborator, working seamlessly across teams to bring thoughtful, strategic insights that guide the design process. Her ability to balance big-picture vision with attention to detail makes her an invaluable asset to any design team."
"I can't describe how much I learned from Lauren in just the short amount of time that I interned for her at Cognia! She helped me to build on my foundational skills. She is an enthusiastic mentor and never hesitated to answer my (many) questions about the industry. I look forward to working with her again one day!"
“Jim Collins described ideal team members this way in Good to Great: “The right people don’t need to be tightly managed or fired up; they will be self-motivated by the inner drive to produce the best results and to be part of creating something great.” Lauren is, without question, one of the most passionate and self-motivated UX designers I have had the privilege of working with. Her energy, thoughtfulness, and pursuit of excellence are infectious, and she is a great asset to any team she works with!”
