Transforming clinical research through a next-generation platform that unifies sponsors, CROs, and sites in one system, connecting study workflows through real-world concepts.
By analyzing users through the jobs-to-be-done framework, we replaced personas with rich user archetypes, deepening our understanding of behaviors, motivations, and needs to enable personalized workflows.
A case study exploring how OOUX methodology transformed MUFON's complex research platform into an intuitive digital experience, demonstrating the power of mental model alignment in modern interface design.
A unified home page aimed at connecting fragmented educational tools while enabling administrators and educators to maintain their identity across institutions.
Designed a predictable system that makes reports compliant with Americans with Disabilities Act standards dynamically. The solution streamlined accessibility while refreshing the brand.
